Burnout-proofing your business with an email automation strategy
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Email Automation Strategy: Stay Consistent Without Burning Out

Here’s how my email automation strategy helps me stay consistent—even when I’m not okay. Let me be real… Some weeks, I’m on fire. I’m batching content like a machine, setting up new flows, replying to client emails, and actually eating food that isn’t just almond butter on a spoon dipped in honey. Other weeks?Just opening…

A person relaxing with a laptop, coffee, and sticky notes, symbolizing an organized email workflow
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Email Marketing Strategy Feeling Disconnected? Here’s Why

If your email marketing strategy feels a little scattered (or like you’re constantly starting from scratch), you’re not doing anything wrong — you’re just missing a bridge. You’ve got a welcome sequence.You’ve got a few automations.And you’ve got one-off campaigns you sometimes send when you remember. That bridge you’re missing?Thoughtfully linking your one-off campaigns with…

Cozy workspace setup for planning an email marketing campaign, featuring a coffee mug, open laptop, and handwritten to-do list for content strategy.
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Email Marketing Campaigns vs. Strategy: What Actually Works

Sending email marketing campaigns should feel like connection—not chaos.— And why one keeps you stuck while the other sets you free. There’s nothing more frustrating than putting in the effort to writing and sending email marketing campaigns… and still feeling like nothing’s working. You’re writing. You’ve been showing up. You’re hitting send. But somehow, it…