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STACK — Arrival Flow Planner
1
Your Lead Magnet
2
Subscriber Type
3
Your Offer & Goal
4
Your Blueprint
Module 0.5 Tool
Build your Arrival Flow
before you write a word.
Answer a few questions about your lead magnet and what you want subscribers to do next — and we’ll build the complete blueprint for your delivery sequence and arrival flow, email by email.
Tell me about your lead magnet
This is the freebie, tool, or resource someone opted in to receive. We’ll use this to shape every email in your sequence.
Be specific. The more clearly you describe what they get, the more tailored your blueprint will be.
Step 1 of 3
What kind of subscriber does this attract?
This shapes the pace, tone, and structure of your entire sequence. Choose the type that best matches your lead magnet — if you’re unsure, the examples will help.
✓
Seeker
Problem-aware and ready to reflect
They opted in because your lead magnet required real engagement or self-reflection. They arrive warmer, more curious, and more ready for a relationship. You can move faster.
Lead magnets that attract Seekers:
Quiz or self-assessment · Calculator or audit · Mini training · Myth-busting guide · Workshop or challenge that requires reflection
✓
Grabber
Grabbed the thing — relationship is still TBD
They opted in for the specific resource. The relationship is a bonus they didn’t necessarily sign up for. They need more time, more proof, and more control before going deeper.
Lead magnets that attract Grabbers:
Checklist or template · Swipe file · Quick download · Broad freebie · Pop-up or footer form opt-in
Your offer and what you want them to do
This is what your sequence is moving subscribers toward. It doesn’t have to be a hard pitch — but there should be a clear next step by the end.
Be specific. “Learn more about me” is not an action. “Book a free 20-minute call” is.
Your Arrival Flow Blueprint
Here’s your complete sequence plan — delivery emails first, then your arrival flow. Each email has a clear job, tone direction, subject line angle, and CTA.
Delivery Sequence
Arrival Flow
Save your blueprint
Copy this as a reference while you write your emails, or download it to keep with your course materials.