Click Trigger Builder Results

Your Click Trigger Sequence Plan — Sunny Sends Email
Your click trigger sequence

Your 3-Email Sequence Plan

Your 3-email sequence

Before you build — three things that matter

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Set a goal exit condition Your sequence must stop the moment someone converts. Set a goal condition at the start of your automation: if the subscriber completes the desired action (purchase, booking, application), exit immediately. Without this, people who already bought will keep receiving the sequence.
If your checkout is on a separate platform (Kajabi, Thinkific, ThriveCart, etc.) your ESP can’t see the purchase automatically. You’ll need to set up an integration so the checkout platform pushes a tag back to your ESP on purchase — then use that tag as your goal exit condition. Check your checkout platform’s ESP integration docs.
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Exclude these subscribers from your broadcasts While someone is inside this sequence, exclude them from your regular newsletter. If Email 2 of your sequence lands on the same day as your weekly broadcast, the sequence loses its integrity — and it’s a lot of email in a short window. Most ESPs let you exclude subscribers who are active in a specific automation from campaigns.
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Decide on re-entry Should this sequence fire again if the same subscriber clicks the link a second time later? For most offer-based triggers, no — once is enough. For content-based triggers, re-entry can make sense if time has passed. Most ESPs let you toggle this when setting up the trigger.
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Generic setup guide

Works for Kit, MailerLite, ActiveCampaign, and most ESPs that support click triggers

1
Create a new automation and set the trigger
Look for an option called Clicks a link, Link trigger, or Link action depending on your platform. Paste in the exact URL of your trigger link. Copy-paste it — don’t retype it. One character difference and it won’t fire.
2
Add a goal condition at the top of the automation
Before your first email step, add a goal or exit condition: if subscriber completes the conversion action (made a purchase, has a specific tag, booked a call), exit the sequence immediately. This is what stops the emails the moment someone converts. Don’t skip this step.
3
Build Email 1 with the correct delay
Add a wait step set to after the trigger fires, then add your email. Write toward the goal and angle in your plan above. One CTA only.
4
Build Email 2 — shift the angle
Set to send the next day at 10am in the subscriber’s timezone if your ESP supports time-of-day delivery. Otherwise, a 24-hour wait from Email 1 is fine. Email 2 should address a different angle than Email 1 — a hesitation, a question, or a deeper reason to act.
5
Build Email 3 — the close
Add a 24-hour wait after Email 2. This email is short. Name the offer, name the action, include the link. No new information. No extra persuasion. Just a clear, low-pressure final ask.
6
Set broadcast exclusion
In your campaign settings, exclude subscribers who are currently active in this automation. This prevents your sequence from colliding with your regular newsletters. Most ESPs have a segment or filter option for “active in automation X.”
7
Set re-entry preference and activate
Decide whether subscribers can re-enter if they click the link again in a future newsletter. For most offer triggers, turn re-entry off. For content triggers, re-entry after a set time period can make sense. Then activate the automation and send your next newsletter with the trigger link in it. The sequence is now live.
Want this trigger to actually fire?

A click trigger is only as powerful as the system behind it.

Your trigger responds when someone clicks — but it needs subscribers who know what to click, newsletters with links worth clicking, and a list where clicks actually mean something. That’s what STACK builds.

Arrival flows that train subscribers to engage · A framework for newsletters that drive clicks · List hygiene so your signals are worth acting on
See everything inside STACK →
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