Here’s how my email automation strategy helps me stay consistent—even when I’m not okay. Let me be real… Some weeks, I’m on fire. I’m batching content like a machine, setting up new flows, replying to client emails, and actually eating food that isn’t just almond butter on a spoon dipped in honey. Other weeks?Just opening…
Let’s get one thing out of the way: yes, I really do wake up at 5am. By choice. To give myself time to work through a morning routine for success. Before you roll your eyes and write me off as someone with an annoyingly perfect routine, hear me out. I don’t wake up early because…
If your email marketing strategy feels a little scattered (or like you’re constantly starting from scratch), you’re not doing anything wrong — you’re just missing a bridge. You’ve got a welcome sequence.You’ve got a few automations.And you’ve got one-off campaigns you sometimes send when you remember. That bridge you’re missing?Thoughtfully linking your one-off campaigns with…
What is a Click-Based Trigger?— And how do they turn your email list into an email marketing automation system that is packed with personalized experiences (without you lifting a finger)? Imagine having a subscriber read your email, click on something that speaks to them—and immediately get sent the next right thing without you doing a…
I don’t know who needs to hear this, but a Sunday reset for entrepreneurs doesn’t need to be aesthetic or productive or pinned to perfection to be worth doing. Some Sundays I clean, plan, and feel like an organized little Capricorn queen. Other Sundays I wake up in yesterday’s hoodie, scroll TikTok for 3 hours,…
Sending email marketing campaigns should feel like connection—not chaos.— And why one keeps you stuck while the other sets you free. There’s nothing more frustrating than putting in the effort to writing and sending email marketing campaigns… and still feeling like nothing’s working. You’re writing. You’ve been showing up. You’re hitting send. But somehow, it…