Here’s how my email automation strategy helps me stay consistent—even when I’m not okay.
Let me be real…
Some weeks, I’m on fire.
I’m batching content like a machine, setting up new flows, replying to client emails, and actually eating food that isn’t just almond butter on a spoon dipped in honey.
Other weeks?
Just opening my laptop feels like a personal betrayal.
I’m staring at a blinking cursor with the emotional capacity of a potato chip.
The truth is: I can’t always show up with the same energy. And I’m done pretending like I can.
So instead of pushing harder (and spiraling into a shame-hole when I inevitably burn out), I built a system that lets me rest without disappearing.
Here’s how email automation helps me stay consistent—even when I’m not okay.
☁️ I Stopped Forcing Consistency the Hard Way
You know the advice: “Just show up every week!”
And yeah, sometimes that’s doable. But sometimes?
Your nervous system is fried, your brain is foggy, your inbox is a war zone, and the idea of being “consistent” feels like a cruel joke.
So I stopped trying to white-knuckle it.
Instead, I started building systems that keep moving even when I can’t.
Email automation is my favorite one—because it holds me when I can’t hold everything else.
How My Email Automation Strategy Keeps Things Moving
When I’m feeling grounded and regulated (aka not dissociating into the void), I batch emails in advance.
Not because I’m trying to be a productivity queen. But because I know hard weeks are coming. They always do.
So I build little lifeboats:
- Nurture emails that go out while I’m resting
- A welcome series that runs without me lifting a finger
- Follow-ups that guide new people into my world without me needing to show up in real-time
It’s like leaving notes for my future self. Notes that say, “Hey babe, I got you. Go take a nap.”
Campaigns vs Automations (and How They Work in Your Email Automation Strategy)
This is where people get tripped up—so let’s clear it up. Your email automation strategy should include both: one-off campaigns and evergreen automations that run in the background.
Campaigns are the one-off emails you send to your list in real time.
They’re seasonal. Timely. Value-packed.
They go out to everyone (or a segment), and they meet people wherever they are in their journey.
Think:
→ A story from your week with a teachable moment
→ A flash sale or launch announcement
→ A “just checking in” note when the energy feels weird in the world
Campaigns keep you human.
They’re your voice, in the moment.
Automations, on the other hand, are your behind-the-scenes crew.
They’re always working—even when you’re not.
They help people:
→ Feel welcomed when they join your list
→ Learn what you do and how you can help
→ Get relevant resources when they take an action (like clicking a link)
They’re not cold or robotic. They’re supportive.
And the more intentional you are with them, the less pressure you’ll feel to constantly show up live.
The magic? You can (and should) use both.
Campaigns keep you connected.
Automations keep you consistent.
How I Reuse Content Inside My Email Automation Strategy
Let me be real: I do not have the bandwidth to reinvent the wheel every week.
Luckily, I don’t need to.
Sometimes I’ll:
- Resend an old email to new subscribers
- Turn a blog post into a nurture sequence
- Use a client DM as the base for a tip
- Pull a strong paragraph from one email and use it in another
Recycling is not just for glass bottles. It’s for burnt-out brains, too.
Strategy on the Backend = Breathing Room on the Frontend
Most people think email strategy is about clever subject lines or writing that converts.
And yeah, that stuff matters. But what really saves me?
The systems I’ve quietly built behind the scenes.
A solid email automation strategy isn’t about complexity—it’s about intention.
I’ve got:
- Tags that tell me what someone’s interested in
- Automations that deliver resources based on clicks
- Paths that guide people from freebie → nurture → offer
- Safety nets that make sure no one’s floating aimlessly on my list
So even when I’m unplugged, my list is still being supported.
And no one’s wondering, “Wait… who is this again?”
Consistency is Important. Make is Happen with Better Systems.
I know how easy it is to beat yourself up when your output slows down.
I’ve done it. I still do it sometimes.
But what I’ve learned is this:
Consistency doesn’t mean showing up all the time.
It means building a system that can show up for you when you can’t.
If you’re nodding along, here’s where to start:
✨ Grab the Email Momentum Map — it’s my free mini-framework that helps you build a low-energy, high-impact email strategy that runs in the background (even when you need to fall apart a little).
And if you’re ready to go deeper, I offer 1:1 services to help you set up the kind of backend system that actually honors your energy—not drains it.
