If your email marketing strategy feels a little scattered (or like you’re constantly starting from scratch), you’re not doing anything wrong — you’re just missing a bridge.
You’ve got a welcome sequence.
You’ve got a few automations.
And you’ve got one-off campaigns you sometimes send when you remember.
That bridge you’re missing?
Thoughtfully linking your one-off campaigns with your click-based automations so everything works together.
Let’s talk about how.
The Problem: You’re Treating Campaigns and Automations Like They’re Separate
A lot of people think of automations as “set it and forget it” content, and one-off campaigns as “I guess I should write something this week” content. But if you treat them like they don’t speak to each other, your email marketing strategy becomes disjointed — and a whole lot harder to maintain.
You don’t need to send more emails.
You need to send smarter ones — that link your subscribers to the next right thing.
The Fix: Campaigns Should Fuel Your Automations
Every time you send a one-off campaign, you’re not just checking a box. You’re opening a door.
That’s the key to a sustainable, personalized email marketing strategy.
If that email includes:
- A link to a blog post
- A featured freebie
- A resource that speaks to one segment of your audience
…then every click can become a signal. A strategy. A system.
When you bake intentional links into your campaigns, your automations become more relevant, more strategic, and more personalized — without extra effort.
Real Example: Turning One Campaign Into 3 Automations
Let’s say you’re a wellness coach who sends a weekly email called “The Midweek Reset.” In this week’s issue, you include:
- A link to a blog post about burnout recovery
- A free 5-minute body scan meditation
- A quick guide to batching client calls for better energy management
Those three links = three possible interest signals.
Here’s how that could play out:
- Burnout blog post → tag them as “burnout support,” enter them into a 2-email nurture on boundaries or self-care, then offer your burnout coaching program.
- Meditation link → tag them as “mind-body interest,” send a follow-up resource, and later include in launch for your holistic habits course.
- Batching guide → tag as “time management,” invite them to a productivity webinar or offer your calendar audit service.
One campaign. Three automations. Fully personalized. Zero added pressure.
This is the kind of email marketing strategy that adapts to your reader — not the other way around.
Why This Email Marketing Strategy Works
This strategy works because it:
Makes every campaign work harder — without needing to send more
Keeps your audience moving through a thoughtful journey
Reduces overwhelm by creating structure and clarity for your list
Helps you track what people actually care about — and respond accordingly
You’re no longer throwing emails into the void. You’re creating a self-sorting ecosystem.
Signs Your Email Marketing Strategy Is Disconnected
Not sure if this is happening to you? Here are a few clues:
- You’re writing every campaign from scratch because nothing connects or builds.
- Your automations feel outdated—and they don’t reflect what you’re actively talking about.
- You’re promoting offers in your emails but getting crickets (or unsubscribes).
- You’re not sure what content your subscribers are actually engaging with.
- You have multiple good pieces in place… but they’re floating in their own little bubbles.
If any of those feel familiar, it’s not that your email marketing strategy is broken — it’s just disconnected.
How to Start
You don’t have to overhaul your whole email marketing strategy overnight. Just start here:
- Plan your next campaign with 2–3 click opportunities (different topics, formats, or levels of support)
- Set up tags for each link
- Add a short follow-up automation — even 1–2 emails is enough
- Watch the clicks and use them to guide your next move
This creates a feedback loop that’s always working — even if you take a break from live sending.
Want Help Mapping Out Your Email Marketing Strategy?
The Email Momentum Map walks you through how to build this kind of ecosystem — one where your campaigns and automations play nicely together, your subscribers feel supported, and your email marketing strategy finally feels like it fits your energy and goals.
Because when your strategy supports your energy, you don’t have to hustle to stay visible.
You just have to show up thoughtfully — once.
